Key Takeaways
The key to ranking higher in local search (Local SEO): LocalBusiness Schema.
Be Visible in Local Searches
If you have a physical office or service area, the LocalBusiness schema is vital for you. This schema allows you to appear in Google Maps (Local Pack) results and get ahead of your competitors in local searches.
Critical Data
- NAP (Name, Address, Phone): Make sure this information is exactly the same on your website, in the schema and in the Google Business Profile.
- openingHoursSpecification: Opening-closing hours for each day. Specify.
- geo: Add your latitude and longitude coordinates.
- paymentAccepted: List the payment methods you accept.
Local SEO Complements
Use the LocalBusiness schema with Google Business Profile optimization, local directory listings and customer review management.
Related Service
SEO & AI Search (GEO)
When Google and modern AI engines (ChatGPT, Claude, Gemini) do not recommend your brand