Meta Ads & Performance.
Performance marketing is the discipline of turning your digital advertising budget into measurable revenue and qualified customer demand with the latest data analytics, funnel optimization, server-side tracking (CAPI) and advertising creative engineering. As ADA, we focus on generating real sales, not traffic.
We are not an advertising agency that just spends your budget; We are your growth partners who optimize your ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost) metrics. We manage the entire structure from a single source, from social media images to campaign setups, from Meta Ads and Google Ads management to server-side Conversion API (CAPI) and GTM Server-Side integrations. Not based on flashy click numbers; We focus on real sales, reduced acquisition costs and scalable turnover.
"Creativity is beautiful; However, it is just a cost item unless it is proven with data and serves transformation."
__ MISSION SCOPE
What We Deliver?
We engineer our modular capabilities around your specific growth trajectory.
ROAS Focused Meta & Google Ads
Advertising management that scales your budget and works with target audience analysis and conversion-oriented campaign setups.
Server Side Tracking (Meta CAPI & GTM)
Server infrastructure that bypasses iOS privacy restrictions, prevents cookie loss, and feeds advertising algorithms with maximum data.
Transparent Advertising Budget & ROAS Calculation
Optimum monthly advertising budget planning and ROAS simulation based on average CPC (CPC), conversion rate and target turnover specific to your industry.
Conversion Rate Optimization (CRO) & Funnel
Converting ad clicks into sales through user experience, text and speed optimization of landing pages.
Weekly Creative Test Engineering
Video and visual productions specially designed for performance ads, with a strong hook, and subjected to weekly A/B tests.
Competitor Analysis with Meta Advertising Library
Creating differentiation fictions by instantly analyzing the active creatives, offers and audience strategies of industry competitors.
__ OPERATIONAL FLOW
How the Process Works_
01. Discovery & Diagnostics
We rigorously audit your market dynamics and data layers using high-fidelity tooling.
02. Strategic Architecture
We blueprint a tailored roadmap aligned directly with your commercial targets.
03. Execution & Launch
We deploy across all synchronized channels with sprint velocity and zero downtime.
04. Telemetry & Optimization
We benchmark real-time telemetry and continuously scale conversion throughput.
__ COMMON INQUIRIES
Frequently Asked Questions?
How is Google Ads and Meta advertising budget calculated?
The correct advertising budget estimate is calculated with the following formula: (Target Turnover / Average Cart Amount) = Required Number of Sales. (Required Sales / Industry Conversion Rate) * Cost Per Click (CPC) = Optimum Monthly Advertising Budget. At ADA, we simulate your budget using your industry's live CPC and conversion data and model the ROAS return on every penny.
Why are Meta Conversions API (CAPI) and GTM Server-Side mandatory?
Browser-based pixels miss 30% to 40% of data due to iOS privacy measures and ad blockers. CAPI transfers data directly from the server to Meta, eliminating data loss, increasing pixel matching quality to over 90%, and reducing advertising costs.
How does Conversion Rate Optimization (CRO) save advertising budget?
No matter how good the ad is, if your landing page is slow or not designed for conversion, your budget will melt. We double your conversion rate by accelerating landing pages to Core Web Vitals standards and equipping them with clear call buttons and persuasive texts.
What should be the minimum advertising budget for Meta Ads and Google Ads?
We recommend a minimum monthly advertising expenditure of 45,000 TL so that the algorithms can complete the learning phase quickly. Every penny of the budget is managed with weekly A/B testing and ROAS tracking.
How to optimize ROAS (Return on Ads)?
ROAS does not increase with panel tuning alone. It increases with the combination of creative quality + right target audience + fast landing page. As ADA, we test at least 5 new creatives every week and shift the budget to the winning variations.
What analytics tools and reporting models do you use?
We monitor CAC, LTV, ROAS and turnover metrics through Google Analytics 4 (GA4), Google Tag Manager (GTM) and Meta Events Manager. We offer transparent weekly performance dashboards.
If you are ready to build this with us let’s talk.
GET IN TOUCH →or email us directly
[email protected]