Meta Conversions API (CAPI) nedir?

CAPI, web sitenizdeki dönüşüm olaylarını doğrudan kendi sunucunuzdan Meta sunucularına güvenli bir API aracılığıyla ileterek reklam optimizasyonunu maksimize eden sistemdir.

Tarayıcı Pikseli (Browser Pixel) neden yetersiz kalıyor?

iOS Safari, Chrome üçüncü taraf çerez kısıtlamaları ve AdBlocker eklentileri tarayıcı pikseli sinyallerinin %30 ila %40'ını engeller.

Event Match Quality (EMQ) skoru nasıl yükseltilir?

Sunucu tarafından kullanıcıya ait şifrelenmiş (SHA-256) e-posta, telefon, ad-soyad, şehir ve IP verilerinin gönderilmesiyle EMQ skoru 8.5/10 üzerine çıkarılır.

Meta CAPI and GTM Server-Side Installation Guide: Increasing ROAS by Resetting Cookie Churn

Meta Conversions API (CAPI), web sitenizdeki satın alma, sepete ekleme ve lead gibi kritik dönüşüm olaylarını tarayıcıya (browser) bağımlı olmadan doğrudan sunucudan Meta sunucularına ileten gelişmiş bir izleme protokolüdür.

Measurable growth architecture with Meta Conversions API (CAPI) and GTM Server-Side at a time when browser-based pixels lose more than 30% of data.

Samet Atlas Demir ADA Creative Co.

Key Takeaways

Measurable growth architecture with Meta Conversions API (CAPI) and GTM Server-Side at a time when browser-based pixels lose more than 30% of data.

Summary: Browser pixels are insufficient to spend your advertising budget efficiently. Meta CAPI and GTM Server-Side architecture bypasses cookie blockers and allows the advertising algorithm to find the right recipient.

Data Loss Crisis and Solution: CAPI

More than 40% of users use ad-blocking or privacy-focused browsers. This prevents the Meta Ads algorithm from seeing which ad brings sales. With server-side CAPI installation, this signal loss is reduced to zero.

Server Side Tracking Setup Steps

GTM Server-Side Container: A special GTM server running on the cloud infrastructure is created.

First-Party Cookie Identification: Signals are directed through your own subdomain (eg: data.site.com).

Deduplication: Browser and server events are matched with event_id to prevent double counting.

Frequently Asked Questions

What is Meta Conversions API (CAPI)?

Why is Browser Pixel inadequate?

How to increase Event Match Quality (EMQ) score?

Related Service

Meta Ads & Performance

Stop ad budget leakage with server-side CAPI tracking and provably scalable ROAS

Author & Expertise

Samet Atlas Demir

CEO & Co-founder @ ADA Creative Co.

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