Key Takeaways
Create content that solves people's problems, not just for Google bots. Topic Cluster and E-E-A-T compatible strategy.
Modern Content Engineering
Keyword stuffing used to work, but now it is penalized. In today's world, Topic Authority and semantic content networks are everything.
Topic Cluster Model
Create sub-topics (Cluster Content) around a Pillar Page (Main guide page) that link to it. This allows Google to understand that your site is a complete authority on that subject.
E-E-A-T Standards
E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness. Make your content written by real experts, pay attention to author biographies and indicate your sources.
Content Production Process
- Keyword research and search intent analysis.
- Competitor content gap analysis.
- Creating a content calendar and editorial plan.
- Content production by expert writers.
- SEO optimization and internal linking.
- Post-publication performance tracking and update.
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