Key Takeaways
How do you determine your Google Ads budget? Budget planning guide focusing on click cost calculation, industry benchmarks and ROAS.
Google Ads Budget Planning: Where to Start?
Setting a Google Ads budget is one of the most critical decisions in your digital marketing strategy. You cannot collect enough data with a budget that is too low, and you will waste money without optimizing it with a budget that is too high. Correct budget planning; It is shaped according to your industry, target audience, competition level and conversion goals.
Google Ads Budget Calculation Formula
Basic budget calculation formula: Monthly Budget = Target Number of Clicks × Average CPC. For example, if you're aiming for 500 clicks per month and the average CPC in your industry is $15, your monthly budget should be a minimum of $7,500. But this is just the beginning; You should also take into account your conversion rate and customer acquisition cost (CAC).
Sectoral Benchmarks and CPC Analysis
As of 2026, average CPC values in Türkiye vary greatly by sector: 25-50 TL in law and finance sectors, 5-15 TL in e-commerce, 8-20 TL in education, In the service sector it is between 10-30 TL. Get CPC estimates specific to your industry with Google Keyword Planner and adjust your budget accordingly.
ROAS Focused Budget Optimization
After determining your initial budget, the first 2-3 months are the data collection phase. Determine which campaigns, keywords and targeting options provide the best ROAS (Return on Ad Spend) during this period. Then direct the budget to winning campaigns and stop or optimize low-performing campaigns. You can increase your ROAS by 40-60% with professional Google Ads management.
Check out our Digital Growth page for Google Ads management and performance marketing services.
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