Points clés
GEO (Generative Engine Optimization) is a new generation optimization discipline that enables AI engines such as ChatGPT, Gemini and Perplexity to recommend your brand.
What is GEO? Welcome to the World of Search Engine 2.0
In 2026, the way consumers access information has changed radically. We no longer just type a keyword into Google and choose among the 10 blue links that appear. Instead we ask Perplexity, chat with Gemini, or seek advice from ChatGPT. We call the process by which these systems recommend your brand in the answer GEO (Generative Engine Optimization).
Key Differences Between Classic SEO and GEO
- Traditional SEO: Link building, keyword density, click-through rate (CTR) and ranking focus.
- GEO: Entity construction, Contextual Relevance, Citation Frequency and reliable source references.
How Do AI Engines Distinguish Your Brand?
While artificial intelligence models construct an answer, they scan reliable data on the internet with RAG (Retrieval-Augmented Generation) systems:
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Meta Ads & Performance
Optimisation des budgets publicitaires via serveur CAPI et croissance prouvée du ROAS
